Paul Hontz writes that the Google method of building a Startup is a recipe for disaster for most new ventures:
The “Google Method” breaks down into a simple equation:
Free + Lots of users + ads= The Google Method.
There is nothing inherently wrong with this formula, but it’s a terrible model to try and shoehorn onto a bootstrapped business. One of the worst things your startup can do (for its bottom line), is to try and emulate Google’s methodology for revenue. You might gain a lot of users, but monetizing them will be incredibly hard. You’re essentially cannibalizing your own business.
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Gregory Gomer from Streetwise Media writes that there is nothing more frustrating than a lack of useful information when visiting a new company’s About page.
I can’t tell you how many new companies I hear about and can’t find where they are located or how many people are on their team. The user experience for a journalist researching your company is very important, as it could sway the tone of your piece and the amount of information included.
Read the Full Story.
If you’ve ever gone online to purchase train tickets in Europe, you know what a confusing process it can be. Enter the new Startup called Capitaine Train.
We think you have more important things to be doing than buying train tickets. We are here to simplify your life whether you travel dialy by train or only once a year. To make a long story short, we have an efficient web site, the best prices, and real people to answer your questions.
I wonder if we can hire these guys to redo the Cover Oregon web site for buying Obmamacare?
In this podcast, Luke Jones from Semester at Sea presents: Unreasonable at Sea – An Experiment in Transnational Entrepreneurship.
Unreasonable at Sea is a radical experiment in global entrepreneurship, design-thinking, and education, designed to scale-up effective technological solutions to the greatest challenges of our time. We do this by hedging our bets on the most thrifty, resourceful, creative, and disruptive class amongst us: entrepreneurs. We are a mentor-driven accelerator for tech-entrepreneurs who desire to take their ventures into new international markets, and we choose to work exclusively with companies working on “intractable” social and environmental challenges. We could think of no better way to accelerate our portfolio companies’ ability to scale across borders than to put them all on one ship, align them with some of the world’s greatest mentors, and set sail more than 25,000 nautical miles while visiting 13 countries over the course of 100 days.”
Download the MP3 * Subscribe on iTunes * If Dropbox is blocked, download audio from Google Drive.
In this video, Kris Chinosorn from MentorMob (now known as Lesson Paths) presents a demo on how easy it is to crowdsource learning using the MentorMob playlist software.
MentorMob isn’t just for learning guitar, in the above example, you can learn how to program Ruby on Rails.
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In this slidecast, Collin Willardson from Hickies describes the company’s innovative elastic lacing system that is taking the shoe market by storm. Along the way, he tells us some of the secrets of the company’s digital marketing strategy.
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Matthew E. May writes about how to craft a disruptive business model:
The word “disruptive” is bandied about when referring to surprising new entrants into an industry, new players with new technology, and sudden competition coming from unlikely sources. But once you have the as-is Business Model Canvas completed, there are two things you can do to mitigate the element of surprise when it comes to your business model being disrupted, in addition to keeping a constant vigil on the external social, economic and market forces out of your control that can potentially disrupt your business.