Ian Hogarth from Soundkick writes that you need to think through Business Development for your Startup and not do it as an afterthought.
Work as hard after the deal as before. Account management can be a great differentiator for your platform. Once you’ve done all the hard work to close the deal, account management maximises the value you create for your partner and yourself. This also drives future investment in the same direction, and with larger organisations a small step can grow into something much bigger over time.
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