How to Win a Pitch Competition

Alain Raynaud writes that you don’t need the best idea to win a pitch competition.

What if Facebook pitched itself as a “social network where friends could see activity from other friends and share pictures. Oh, and users could also post pages they like.” Would you be interested? What if they shortened the pitch to: “we are the #1 web destination in the world with 800 million monthly unique active users. ”Which version gets your attention?

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