Most founders don’t know what they should be focusing on and consequently dilute their focus or run in the wrong direction. They are regularly bombarded with advice that seems contradictory, which is often paralyzing. And while startups are now gathering way more qualitative and quantitative feedback than they were just a few years ago, their ability to interpret this data and use it to make better product and business decisions is sorely lacking. The primary cause of these problems is that we lack the necessary structure to synthesize our accumulated knowledge on the nature of startups. We are missing a common language and framework to describe and measure entrepreneurship and innovation.
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