MIT Brain Scan Shows How Entrepreneurs Think Differently

Over at Fast Company, Anya Kamenetz writes that a brain scan study at MIT suggests that entrepreneurs are more likely to use both sides of their brains when making decisions.

Researchers from the neuroscience department and business school collaborated to scan the brains of 63 subjects, divided between self-described entrepreneurs and managers, when engaged in a game. The game involved virtual slot machines; to maximize returns you had to decide when to keep playing the same machine (an exploitative choice) or try a new one (an explorative choice). The entrepreneurs in the study, perhaps surprisingly, weren’t any more likely to engage in exploration. But when they did, they were more likely to activate both the right and left sides of their frontal cortex. Managers mainly stuck to the left side, which is associated with logic and structured thinking. The right side, on the other hand, is associated with creativity and emotion.

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