The Primary Reason Startups Fail

Why do most Startups fail? Over at, Martin C. Zwilling writes that the number one reason is the founder up and quits.

Overall, my view is that starting a business is just like everything else. Nothing important is all that easy, and all of us stumble a few times and pivot along the way as we learn. There is a real difference between cashing in your cards for a new hand, in the face of unbeatable odds, versus quitting and walking away from the challenge. You don’t learn any lessons by walking away.

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