Video: What is Startup Engineering?

In this video, Merrick Furst from FlashPoint leads off a discussion series with a focus on perceived reality vs. actual reality in the world of Startups.

What is Startup Engineering? It all starts with accepting the fact you might not be connected to reality. Your job is to uncover an insight that discovers a problem that people cannot not pay you to help them solve. An idea that makes your customers’ lives a little easier and helps them become closer to who they are.

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