Why Product Strategy means Saying NO

Des Traynor

Des Traynor from Intercom writes about why it is so important for product managers to say No.

The thing is, no one keeps crap ideas in their roadmap. Identifying and eliminating the bad ideas is the easy bit. Real product decisions aren’t easy. They require you to look at a proposal and say “This is a really great idea, I can see why our customers would like it. Well done. But we’re not going to build it.Instead, here’s what we’re doing.”

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