Chicago Startup Bringing Big Data to the Restaurant Business

food genius logoOver at Business Insider, Max Nisan writes that Chicago-based Startup FoodGenius is bringing Big Data to the food industry. The company sells a dashboard that runs analytics on what 330,000 restaurants are serving, allowing customers to see nationwide trends.

The food world has really been split down the middle,” said FoodGenius co-founder Justin Massa. You’ve got grocery [on the one side], and restaurants or food service on the other. On the grocery side of the world, they’ve had data for a long time. Companies like Nielsen and IRI, although they don’t describe themselves this way, were some of the first ‘big data’ companies. They were taking large sets of data that were really messy across lots of different areas and stores, normalizing them, and providing insights about the industry. On the restaurant side of the world, I think there’s never been a robust data industry largely because the data just didn’t exist.

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