How do you plan on getting your startup funded? When is the right time? And from whom? These questions vex all founders during their finance process and are a constant source of frustration and challenge. There are various models and ideas out there, but few get creative enough to stay lean and cash comfortable. For some industries, (Enterprise & B2B) making a viable product without any funding is nearly impossible, while for some consumer startups, their go to market strategy can be as simple as developing a mobile app.