Paul Hontz writes that the Google method of building a Startup is a recipe for disaster for most new ventures:
The “Google Method” breaks down into a simple equation:
Free + Lots of users + ads= The Google Method.
There is nothing inherently wrong with this formula, but it’s a terrible model to try and shoehorn onto a bootstrapped business. One of the worst things your startup can do (for its bottom line), is to try and emulate Google’s methodology for revenue. You might gain a lot of users, but monetizing them will be incredibly hard. You’re essentially cannibalizing your own business.
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