Infographic: The Power of Logos

Over at Finances Online, Alex Hillsberg and Chris Sibbet write that many of the powerhouse brands we think of today came from very humble (and cheap) roots.

Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list. Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!

If your Startup is in the midst of building a brand, their infographic should be great food-for-thought.

Read the Full Story.

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