In this video, Marc Ferrentino from BMC describes his experience with what makes great products.
In addition to solving a problem, Ferrentino underscores the importance of consistently delivering great experiences via product design. As a result, he notes the importance of having one person responsible for managing that experience choreography. Ferrentino is Chief Technology Officer (CTO) of cloud computing at BMC Software.
For more interviews like this from industry leaders, check out the Capture Your Flag blog.