Video: When Startups Change Course

In this video, Scott Olson from FounderBuzz interviews Tara Hunt, founder and CEO of Buyosphere. The company recently raised $350k after changing their business model to a shopping Q&A community.

Buyosphere didn’t start out this way. Their business model adapted from a more user and data analytics intensive model that required the users to fill out a tastes profile and where users would have more things automatically suggested for them to purchase based on data analytics. When both users and venture capitalists pushed back on early versions of the site, Tara listened and now has a rapidly growing site that was able to obtain the seed funding to prove their model with their community.

Read the Full Story.

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