Why Premature Hype Kills Startups

Tara Hunt over at Inc. writes that premature hype can really kill a Startup.

The biggest issue with pushing the press buttons before you are ready for it is that the world should not be your beta lab. Robert Scoble, in a widely read rant against writing about minimum viable products, wrote: “If you’re gonna pitch me something it better provide magic.” Every company wants to get to traction and getting to traction requires spreading the word, but if the word spread is “that app sucks,” it will damage your reputation far more than waiting a few months until you can show something magical.

Read the Full Story.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s