Angel Investor Leo Widrich has posted an excellent guide on how to get media coverage for your Startup.
Everything mentioned in this guide, should set you up for making it easy to get into this cycle of constant coverage and news mentions. Of course, the development of your startup needs to clearly follow that path. Given that you have launched with a true MVP in Lean Startup fashion, and are iterating like a madman, you shouldn’t run into any troubles to come up with a new story ever two to three weeks. If you do, work with your team and push yourself to release more stuff, more frequently.
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