Bob Walsh writes Startups can survive anything except obscurity. To combat this, one very effective approach is creating a prelaunch page for your startup.
Your modest objectives for this page are threefold: win a tiny modicum of attention, get permission to at least announce (if not market) via email your startup to potential customers, and win a toehold for your startup in Google’s search results. It is not to list the 24 features of your app, promise the world, or (with apologies to LaunchRock) “go viral” before you have anything to show.
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