Startup News for Tomorrow's Entrepreneur

Entries filed under “Consumer Goods”

Video: Stephen Key’s One Simple Idea for Startups

By Rich Brueckner | Published November 18, 2012

In this video, Stephen Key stops by the Googeplex to discuss his latest book, One Simple Idea for Startups. You can find his book on Google Play.

How many times have you seen a product and thought, “I know how to make that better”?How is it that no one has invented this yet”? And when “haven’t” you thought, “I need to be my own boss”? You’re thinking the right things. Now, the next step is to take action–and that’s exactly what “One Simple Idea for Startups and Entrepreneurs” is all about. Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book “One Simple Idea “just how simple it is to make a fortune by selling or “renting” your great ideas.

Also posted in Entrepreneurs, Video | Leave a comment

Startup’s iPhone Case Shoots Pepper Spray

By Rich Brueckner | Published November 11, 2012

Over at Digital Trends, Mike Flacy writes that a new iPhone case from Spraytect includes a blast of pepper spray for personal protection.

Designed as a personal protection device, an Arizona man has created a case for the iPhone 4 and iPhone 4S that includes a built-in pepper spray canister. Located in Scottsdale, Spraytect founder Scott McPherson thought up the idea when he was concerned about this daughter’s safety after she left for college.

Here at inside-Startups, I received one of these devices to review. It has a solid, quality feel to it, and a friend of mine is now using it “just in case.” Read the Full Story.

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UK Startup Uses Big Data to Insure Your Car by the Mile

By Rich Brueckner | Published November 6, 2012

Over at Small Business Labs, Steve King writes that Insurethebox is a Startup UK insurance company that sells auto insurance by the mile. To assess rates, they install a small tracking computer in each customer’s car that measures how far they drive and how they drive.

This is a fascinating use of big data that raises all sorts of privacy issues. For example, the insurance company knows where your car is at all times. This data could be very interesting to a variety of folks like law enforcement, government agencies, your employer, your spouse/significant other, etc. And it’s likely (definitely in the case of law enforcement and government agencies) these folks and others could – under certain circumstances – gain access.

Read the Full Story.

Also posted in Big Data Analytics | Leave a comment

Video: When is There Too Much Disruption?

By Rich Brueckner | Published October 21, 2012

How much disruption can a market take? In this video, TrueCar founder and CEO Scott Painter describes what happens when you drive prices too low.

A nationwide advertising campaign, highlighting customers who saved thousands of dollars on their car purchases, got car dealerships to wake up to the fact that TrueCar’s service was resulting in cars being sold at a loss. What happened next nearly buried the company.

Read the Full Story.

Also posted in Entrepreneurs, Video | Leave a comment

Video: CareZone Startup Keeps Family Health Organized

By Rich Brueckner | Published October 19, 2012

In this video, Former Sun Microsystems CEO and co-founder/CEO of CareZone Jonathan Schwartz stops by the CNN Newsroom to talk about cloud-based health services.

CareZone is a safe place to get organized, stay up to date, and coordinate with family and helpers. We provide a set of services (detailed below), oriented around the needs of caring for individuals — from managing information, to providing safe, archival storage, to keeping family and friends informed. Our focus is helping you, and your family, manage the information and communication associated with caring for another individual.

Also posted in Services, Video | Leave a comment

GPUs Power Startups Dream of Gesture-Based Remote Control

By Rich Brueckner | Published October 15, 2012

Nvidia’s Gary Rainville writes that eyeSight Mobile Technologies is working to improve on the TV remote control with something that’s impossible to misplace and never runs out of batteries: your hand.

Using a device’s existing 2D camera, eyeSight’s software enables a person, with the wave of a hand, to answer a phone via speakerphone, silence an incoming call, turn the pages of an e-book reader or control a presentation from a tablet set on a podium.

Read the Full Story.

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Amazing Bicymple Reinvents the Bike

By Rich Brueckner | Published October 14, 2012

Over at TechCrunch, John Biggs interviews Josh Bechtel, inventor of the amazing Bicymple.

I started with a sketch of a standard bike and began crossing off parts one by one and addressing the problems created with each deletion until I ended up with a direct drive, freewheeling bike. From there, I felt like it might actually have become too simple. I felt it needed something else–a surprise in its back pocket–and the rear-steer was just the solution.

Read the Full Story.

Also posted in Entrepreneurs, Video | Leave a comment

Mozio Startup Helps You Get To and From Airports

By Rich Brueckner | Published October 1, 2012

Over at GigaOM, Eliza Kern writes that Mozio is a San Francisco-based startup that provides a database of ground transportation options and prices for travelers getting to and from the airport.

CEO David Litwak, a recent graduate of UC Berkeley who’s traveled to more than 60 countries, said that he and his co-founder explored all sorts of travel sites that attempt to get a traveler from point A to point B. He said they quickly discovered that while flights are easy to search, getting to and from the airport is a whole lot trickier. “What we realized was that the hardest part to pull together was the first and final mile,” he said. “This is the hardest part of the problem and no one is really doing it right now.”

You can sign up for the Mozio private beta now. Read the Full Story.

Also posted in Entrepreneurs | Leave a comment

Technology as Inspiration for Startup Products

By Rich Brueckner | Published September 14, 2012

In this video, Lindsay Jo Holmes from MapleXO, Garett Stenson from Ziba, and Ken Tomita and Joe Mansfield from Grove discuss technology as inspiration for their Startup products.

Recorded at the Portland Digital eXperience 2012.

Also posted in Events, Portland Digital eXperience, Video | Leave a comment

What Matters when Delighting Your Users

By Rich Brueckner | Published September 13, 2012

In this video, Evan Doll from Flipboard and James Keller from Walmart discuss how they approach the end user experience for their digital properties.

Recorded at the Portland Digital eXperience 2012.

Also posted in Events, Portland Digital eXperience, Video | Leave a comment

PDX Panel: Magically Customizing Your User’s Experience

By Rich Brueckner | Published September 8, 2012

In this video, Jared Wiener from PDC moderates a discussion on customizing the user experience. Speakers include Tom Byrnes from 4-Tell and Andre Wolper from Embodee.

4-Tell:

As the dividing line between online and offline retailing continues to blur, 4-Tell provides an integrated suite of products that allows merchants to deliver individually personalized product recommendations to shoppers across all channels – web, e-mail, mobile, CRM, and in-store. Our next-generation technology enables retailers of all sizes to increase conversion, sales and profits while providing a more engaging shopping experience at a compelling price point.”

Embodee:

We created the visual effects for movies like The Matrix. Now we’ve pioneered a compelling way for apparel brands to offer interactive, personalized experience for their products via any web-enabled device online or in-store.”

Recorded at the Portland Digital eXperience 2012 Workshop.

Also posted in Events, Portland Digital eXperience, Video | Leave a comment

PDX Panel: Mobile Apps – Appreciating Your Customer’s Trust

By Rich Brueckner | Published September 7, 2012

In this video, Tom Krazit from GigaOM leads a panel discussion on prioritizing customer needs on Mobile Apps with Nick Farina from Meridian and Brent Hieggelke from Urban Airship. Recorded at the Portland Digital eXperience 2012.

Also posted in Events, Portland Digital eXperience, Video | Leave a comment

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