Video: Why Startups Need to Solve Real Problems

In this video, Alexis Madrigal from The Atlantic presents: The Jig is Up – Why Startups Need To Solve Real Problems.

Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we’re not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook. Madrigal offers two solutions: stop the pervasiveness of “free” web apps and increase the diversity among founding teams. Fresh perspectives, he argues, will bring a new paradigm for startups — and for creativity in general.

Video: Stephen Key’s One Simple Idea for Startups

In this video, Stephen Key stops by the Googeplex to discuss his latest book, One Simple Idea for Startups. You can find his book on Google Play.

How many times have you seen a product and thought, “I know how to make that better”?How is it that no one has invented this yet”? And when “haven’t” you thought, “I need to be my own boss”? You’re thinking the right things. Now, the next step is to take action–and that’s exactly what “One Simple Idea for Startups and Entrepreneurs” is all about. Stephen Key, one of the world’s leading experts on getting business ideas off the ground, revealed in his groundbreaking book “One Simple Idea “just how simple it is to make a fortune by selling or “renting” your great ideas.

Choose Influential Customers First

Roy Bahat

Roy Bahat

Over at the Also Blog, Roy Boyhat from Bloomberg Beta writes that Startups need to pick their first customers based on their gradient of influence.

One way to think of it: your first customers are your first hires as marketers. You want them to be as good at their job as possible. Imagine all your customers as you did before (in terms of how valuable they’ll find you, and how easy they’ll be to attract). Then, consider that some of them have influence on others. You’ll find pockets where one kind of customer influences another, and some customer classes who are widely influential, or influential to several important adjacent customer classes. Think of this as a gradient of influence among your customers.

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