StartTawheed Kader (TK) writes that your day job really doesn’t change that much the day after you get funded:
The point is that the day after you get funded is like any other day that you are running your business. Getting funded is not some magical event where all your worries go away. It is not some big party to pop the champagne over. Its the time where you buckle down even more so that you can make it rain.
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Over at Finances Online, Alex Hillsberg and Chris Sibbet write that many of the powerhouse brands we think of today came from very humble (and cheap) roots.
Logos also create value. Interbrand’s 14th Best Global Brand reported that there’s a new number one brand in the world last year: Apple. Coke was defeated for the first time after thirteen consecutive years of dominating the prestigious list. Many companies will stop at nothing to create the perfect logo. Even to the tune of millions of dollars as part of their branding. The new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips. On the other end, some popular logos like Twitter and Google cost almost next to nothing!
If your Startup is in the midst of building a brand, their infographic should be great food-for-thought.
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Over at TechCocktail, Zach Davis has compiled 22 New Year’s Resolutions from entrepreneurs.
Put a higher value on your time. My resolution: I realize this may sound harsh, but my resolution is to FINALLY stop taking meetings where I share my expertise and ideas and am not compensated for doing so. Why this is important for entrepreneurs: There are several reasons why this is a must including that it devalues your offerings, cheats your existing clients and customers who are paying for such a benefit and takes up valuable time that could have been spent on more pressing activities.
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In this video from Pitch NYC 2012, Geraldine Laybourne from Oxygen Media provides her personal perspective on media and women founded companies. She shares how she conceived of Oxygen, the lessons learned, advice for founders and the trends she’s seeing in the startup ecosystem.
In this video from the HPC Advisory Council Europe Conference, Roland Fehrenbacher from Q-Leap Networks presents: Qlustar – A full-fledged HPC/Storage Cluster OS.
Tara Hunt from Buyosphere has posted a thought-provoking slide deck that looks at the realities of building a startup.
Buyosphere is a tool to help you take control of your shopping history: organize it, share it and track how you influence others. Our aim is to turn around consumer culture so that customers have more control over their own data. We have a pretty good inkling that this data will become more and more valuable as time goes on. Ever see Minority Report? You know that scene where Tom Cruise’s character is walking through the passageways and being bombarded with ads? That is what is happening today with every transaction we make on our credit cards and anywhere we leave a trail of our information (aka Internet). Sure, some of the results of this will be positive (better recommendations), but imagine if we could turn some of this around? I think we could set our own parameters and have our future look a bit less invasive.
Serial entrepreneur Rob Walling has posted his 5 Minute Guide To Cheap Startup Advertising:
Imagine that you’ve just completed version 1 of your product and you’re preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day. The goal of this article is to provide you with the core of what you need to know about cheap startup advertising as quickly as possible, so you can start spending that ad budget wisely.
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