David Hauser has compiled advice from 25 entrepreneurs on Things They Wish They Knew before Founding their First Startup.
I wish that I knew how difficult it is to acquire a customer, get them to pay for your product and believe it’s as magical as you think it is. Most startup founders count on customer acquisition as a foregone conclusion, yet it’s the number one thing that keeps them up at night for the first 2-3 years if not longer. Every part of that process is deeply challenging for a company. It also doesn’t happen quickly.
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