You’ve got the perfect idea for a Startup, but what if someone already has the perfect domain name that you wanted? Julian Shapiro from NameLayer writes that there are good and bad ways to make your approach and buy an existing domain from someone.
Direct contact means you can offer a non-standard payment. For example, if you get the owner’s email address through WHOIS, you can search for their email on Facebook, read their profile details, and get a sense for who they are and how you can appeal to them. (If it’s someone in the tech industry, you might offer shares in your company like Mint did or advertise their name in the footer of your site like Firefox did in the early days.)
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