PDX Panel: Magically Customizing Your User’s Experience

In this video, Jared Wiener from PDC moderates a discussion on customizing the user experience. Speakers include Tom Byrnes from 4-Tell and Andre Wolper from Embodee.

4-Tell:

As the dividing line between online and offline retailing continues to blur, 4-Tell provides an integrated suite of products that allows merchants to deliver individually personalized product recommendations to shoppers across all channels – web, e-mail, mobile, CRM, and in-store. Our next-generation technology enables retailers of all sizes to increase conversion, sales and profits while providing a more engaging shopping experience at a compelling price point.”

Embodee:

We created the visual effects for movies like The Matrix. Now we’ve pioneered a compelling way for apparel brands to offer interactive, personalized experience for their products via any web-enabled device online or in-store.”

Recorded at the Portland Digital eXperience 2012 Workshop.

Rich Brueckner Presents: Data and Goliath – Why Startups Own the Future of Big Data

In this video from the Adaptive Computing booth at SC14, Rich Brueckner from inside-Startups presents Data and Goliath — Why Startups Own the Future of Big Data.

Full Transcript:

It is kind of weird for me to hear that I am a special speaker. But being here – I want to thank Adaptive for having me in. I apologize for my voice but I’ve been smoking cuban cigars at night, that somebody gave me. And I really enjoy that.

So, here’s who I am. If you haven’t heard of insideHPC, it is a news portal for high performance computing. And I am the primary writer on this. I also have a site called, insideBIGDATA. The primary writer there is a man named Daniel Gutierrez. He is a data scientist. So I’ve been in HPC my whole career, writing about this stuff. He lives that world, and I’d like you to come check him out. Because this isn’t about plugging me. This was about startups. And Jill King from Adaptive – bless her heart – asked me to come talk.

But, I have a hobby blog called inside-Startups. It doesn’t make any money. But what I do have is, probably 50 pitches a week come to me from start-ups. They hire PR people to write about us, please. We don’t have any money for advertising. But I’m happy to oblige them, especially if I think their company has wheels, okay? And, so I focus mostly on the compute side of it., though I do get pitches from people who have invented new kinds of shoelaces and stuff. That’s interesting, I guess.

But at insideStartups, in the context of big data, there’s an important thing that’s going on that I wanted to talk to you guys about. The frontier – think of big data as this vast– the Wild West. And there’s no transcontinental railroad yet. Right? That means it’s undiscovered country. And there is no eminent domain. So if you think about. It’s 1848 and the big companies that ruled the East Coast, that did whatever – cotton-gins and such, etcetera right? They have no stake there. And today’s world, that would be the people that run big data kind of things, like: Oracle, SAP, SAS. Think of them like the East Coast in 1848. Okay? They see the West as something that’s interesting. But, no-one owns anything the other side of the Mississippi. Okay?

And this is an important point. Because, I have interviewed over 200 big data companies in the last three and a half years. Not a single one is using legacy technology, like Oracle, SAS, SAP. Because you know what? Most of them are funded with VC money or they’re in the process of getting funded. VCs don’t want to spend money on licenses for things like Oracle. They’d rather use an open source – something that you can own. Right? Write it from scratch. Don’t– use Oracle, write your own IP and leverage NoSQL, R, or whatever it is, right?

And, to me, the point of this talk is that the world is changing. There is money going to be made by the bucketful, and it isn’t going to go to Larry Ellison and his gang. It’s going to go to smart people like you who know how to leverage open-source. Because guess what, Beowulf and all this stuff that makes makes all this ecosystem work. And, you know, Don Becker and Thomas Sterling who invented this stuff. They made Beowulf happen. They didn’t make a dime off that, guys. They don’t care. It was enabling Science and Engineering. This is exactly what is going to happen in the big data space. And, I wouldn’t sell my Oracle stock because they know how to siphon money out of people. Yeah, I need to tell [them?]. I worked for them for two and a half days after they bought Sun Microsystems.

Anyhow, not to pick on Oracle. They’re a fine organization but, they don’t own the future. They are going to fade into the sunset. And companies like them. Open-source companies, startups. People that leverage tools like R. And look at what Adaptive computing is doing, hooks into things like Docker. Docker’s going to change this space with virtualization. Right? Virtualization will enable service delivery of HPC like you’ve never seen.

And it’s coming. It’s in its infancy. Right? VMware, and companies like that are bringing products to market that are supportable. But look into Docker. You guys experiment with great stuff. Bail. I mean, I’m sitting here. I’m hearing your stories all week. But, Docker is something. Look into it. Play with it. It is going to change the world. And it spells one thing to me. And that is opportunity. It is opportunity for you. To take your bright minds and your bright friends. Start a company. Get something. Play with that software. And go make a bucket-ton of money. And, change the world at the same time.

So, as I wrap this up, you guys. Yeah, I’m a big fan of Docker. I’ve interviewed those guys. And, all I see is like bells and whistles in my head are going, bing, bing, bing. This is the shh – I won’t use the s-word. Okay. But it is going to change the world. Virtualization, commercially through VMware will change the world, as well. And it probably be mix of things. Like, you know, when Red Hat, and OpenStack and all this other goodness that Adaptive does, very well, thank you very much.

That is the future. Look forward. Don’t look back. Thank you very much. [applause]

So, if I had to put this talk in a nutshell, Yes, I am very bullish on how Docker (containers) and virtualization are going to change the face of HPC. If you want to understand why, check out what my friends Christian Kniep and Josh Simons have been up to on those fronts.

Download the MP3 * Check out the insideHPC Guide to Virtualization, Cloud and HPC

Podcast: A Preview of the StartupHPC Meetup at SC14

bubbleIn this podcast, the Radio Free HPC team previews the StartupHPC Meetup at SC14.

Does your Startup have ties to High Performance Computing? SC14 will be in New Orleans this year, and we are holding our first meetup on Nov 17th in New Orleans. Please come, meet like minded people, listen to industry notables, and kick off StartupHPC as a support community.

Register now for the StartupHPC Meetup at SC14.

Download the MP3 * Subscribe on iTunes * RSS Feed

Speaker Lineup for the StartupHPC Meetup at SC14

In this special guest feature, Cydney Ewald Stevens writes that the StartupHPC Meetup at SC14 has an incredible lineup of speakers.

Cydney Ewald Stevens, Director, StartupHPC

Cydney Ewald Stevens, Director, StartupHPC

At roughly six weeks out from SC14 and our first StartupHPC Meetup, if you aren’t registered yet, you should register now! It’s going to sell out and if you’re not there you’re going to be bummed out!

How can I be so confident? This meet up is going to be unlike any other you’ve attended, first because it’s not really adhering to any hardened definition of ‘meet up’. I personally liken it more to an entrepreneur’s IP User Group – an open forum with individuals who really are defying and redefining – everything.

Second, I hope you’re going to be blown away, just like I have been as we lead into this! The sheer brilliance that will be on hand ready to encourage the entrepreneur in you … is stunning! Promise!

Why? Because if you’ve ever tried to pull together a meeting of any sort, or even size, you know the biggest challenge is typically finding compelling topics and captivating delivery. Sometimes you’ll make trade-offs but if you can deliver both, in one package … it’s nirvana!

And that’s what ‘they’, our Subject Matter Experts (SMEs) want to give to you!

  • You’ll be able to meet Adrian Cockcroft of Battery Ventures! He’s legend! Now advising and evaluating start-ups himself his original book on Performance and Tuning and the work he did (leveraging core HPC disciplines, btw) for both eBay and Netflix has propelled him to what is nothing short of celebrity in our field.
  • I’ll admit that I am totally excited to meet Thomas Thurston in person myself. I am completely intrigued (and a bit intimidated as a startup ourselves) by Growth Science and what he’s been doing around big data, predictive analytics, etc. Who wouldn’t be?
  • Then there’s Karl Freund, whom I greatly respect for his willingness to be provocative! I think that is a result of his vast experience in all phases of ‘incorporation’ – as the investor advisor, as the scrappy startup and as the mega corporation energizer. His experience of making and reinventing successful brands that are or have back-ended most everything we do – is epic!
  • Of course Wolfgang Gentzsch is legend in HPC! Everyone knows him for his impeccable CV that has influenced world leaders and world leading HPC, Grid, and Cloud initiatives – on top of his latest endeavor Ubercloud and delivering on-demand resources to the research community. He also happens to be the fellow that developed the Grid Engine software, launched and sold companies, thrived through acquisitions, just to do it all again … an authentic, and original, serial entrepreneur indeed.
  • A giant issue in a startup’s life is dealing with all the plethora of legal issues. I am incredibly excited to listen to Brad Gersich who is partner at the global law firm DLA Piper in Silicon Valley. Chambers USA has recognized Brad as a key individual with an “incredible work ethic” and a growing practice. He is “very easy to work with, creative and very dedicated to the client’s positive outcome,” commented one client. Brad is also recognized in The Legal 500 United States. His advice is gold!
  • startuphpcSo, what if you are a starving STEM student with aspirations of coming to SC14 or going to some other major program but don’t have the means to get there – or you’re a benevolent benefactor who wants to help students in physically getting where they need to go? Well, you’ll want to know about STEM-Trek and meet Elizabeth Leake who will share the work she’s been doing to get STEM scholars on the road! You’ll also see that a big benefit of it is the mind-set, the empowerment, that is facilitated by programs like STEM-Trek but ultimately claimed by the individual.

Then there’s the vast amount of individual and collective knowledge of ‘to market’ that will be on hand! Perhaps the most intimidating part of an entrepreneurial journey but as critical to the start-up strategy as it is for a would-be investor!

And what would any infomercial worth it’s salt be without the proverbial … BUT WAIT … THERE’S MORE …

  • The CxO panel that’s been put together is nothing short of astounding. If you’re actively following the latest upstarts in startups, we’re bringing them to NOLA live and in person!
  • Prepare to meet Turbostor co-founder & CEO Kevin Canady, who we managed to pull out of stealth mode as he prepares to launch his next big idea.
  • It’s ‘Not only luck’ as his blog would suggest but truly by serendipity John Melonakos, CEO of ArrayFire, the company for super CUDA coding is joining the lineup – as is serial entrepreneur and CTO of Nimbix, Leo Reiter, whose latest company is leading visualization and humanization of supercomputing, in the cloud!
  • And rounding out this veteran line-up is Thomas Sohmers, CEO of Rex Computing. You may have read about Thomas – and if you haven’t you should! He’s the definition of “Wunderkid” and an inspiration to every age!
  • Whether you’re a STEM student or Pro, a start-up in various stages of the cycle or an investor on the hunt – this is your entrée to the possibility that is HPC!

The great charm, IMHO, of HPC is that you are amongst the greatest intellects in the world. And if I’ve learned one thing in this expanse of a career and lifetime of ‘doing this’ is that there is always something to be learned!

So, as you make your plans to Laissez Le Bon Temps Rouler during your SC14 week in the Big Easy add the meet-up to your top picks, get registered and get ready to StartupHPC!

Register now for the StartupHPC Meetup at SC14.

Cydney Ewald Stevens is Director of the StartupHPC Community.

Video: Reltio Startup Powers Real-Time Big Data with Cassandra

In this video, Manish Sood from the Reltio Startup presents: Cassandra – A Real Time Big Data Application. Recorded at the Cassandra 2012 Summit.

Reltio provides the world’s largest enterprise customers with real-time Big Data Applications that help business users understand markets, drive revenue and reduce risk through actionable, real-time and predictive insights integrated into applications and dashboards. These applications require the ability to not only handle data scale, latency, and high availability but also deliver capabilities that address reconciliation of data from multiple sources, handle multiple dimensions (various entities, relationships and interaction data) of varying complexity, with the ability to track audit and bi-temporal data. To solve this challenge, Reltio leverages Cassandra as the enabling data store for multi-tenancy, complex attribute structures, graph storage, real-time search and analytics. These capabilities are delivered as a Service to customers across verticals to address scenarios such as Extended Client views, Client experience & engagement, and Risk & Compliance.

Download the slides (PDF).