Jeff MIller of Punchfork writes that “shot selection” is choosing what to focus on at the expense of other forgone opportunities.
TechCrunch can be a good way to gain visibility among investors and the tech community in general, but in my experience, it didn’t have value beyond that. (Perhaps some SEO value.) I regret I expended so much mental energy figuring out how to get my startup covered on TC. When I finally did make it onto TechCrunch, both the article itself and the resulting traffic were very underwhelming. I should have concentrated on other outlets that are less tech-centric and more suited to my site’s audience—for example, LifeHacker and kottke.org, which ended up yielding 100x as many signups as TC.
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