At the end of the first episode, Ben and Hermione pitch Ignite to McClure, one of Silicon Valley’s heavyweight investors. In the run-up to the pitch, the show uses interchanges between Ben and Hermione to advance the notion that an influx of cash from an outside investor is one of the keys to getting started. How “real” is that? These days, it’s half true at best – and getting less and less so. Many startups now launch their ideas and become real businesses without outside money. Taylor, for instance, says that she’s bootstrapping her new startup with her own money.
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