Over at Small Business Labs, Steve King writes that Insurethebox is a Startup UK insurance company that sells auto insurance by the mile. To assess rates, they install a small tracking computer in each customer’s car that measures how far they drive and how they drive.
This is a fascinating use of big data that raises all sorts of privacy issues. For example, the insurance company knows where your car is at all times. This data could be very interesting to a variety of folks like law enforcement, government agencies, your employer, your spouse/significant other, etc. And it’s likely (definitely in the case of law enforcement and government agencies) these folks and others could – under certain circumstances – gain access.
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