In this TechCrunch video, Heather Marie, Founder & CEO of 72Lux describes how the company makes it easy to add e-commerce to any web site.
Ever wish that you could buy whatever product/outfit/gadget/whatever as you were reading about it online. Well you’re one step closer with startup 72 Lux, which provides publishers with a widget that allows readers to shop directly from whatever web page they’re reading, without taking them off the page. Nifty.
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