He's helped me make better decisions, grow my team, manage my costs and get through difficult times.
Guillaume Debauchez, founder of Airline Selection Programme, on working with Ben over the last two years.
When I've got a problem with someone, he's always the person I turn to for mature, reasonable and experience-proven advice.
Guillaume Debauchez
Founder, Airline Selection Programme
How I got here
From the roads to the boardroom to the founder's chair.
The start
Labouring on the roads at sixteen
School holidays with the council, tarmacking and cutting hedges, then a degree in business management from Staffordshire University and a first consulting job at Atkins.
The consultant
A workshop every day at EC Harris
Twelve months of workshops, every day, for clients including the John Lewis Partnership and Waitrose.
That is where I learnt to get a room of people to a decision.
The dealmaker
Hundreds of millions at a time
Programme manager on the $9 billion M25, then adviser to HSBC,
Macquarie,
WWF, the World Bank, the Rockefeller Foundation and Bloomberg Philanthropies, and to the UK,
Dutch (Rijkswaterstaat),
Vietnamese and Philippine governments, on deals worth hundreds of millions of dollars.
The founder
Four companies, one exit
Four companies of my own, each to $1m ARR within sixteen months.
One exit.
$2.2 million raised on a deck.
A seven-figure enterprise contract negotiated for an unproven product.
The coach
Inside Startups
Executive coach to founders and CEOs.
Seventy scale-ups advised and five turnarounds led in the last year, and more than two hundred founders and leaders coached across twenty-five countries.
What I help with
What I help with
Leading the company
What to hand over, who to hand it to, the leadership team you need next, and the weekly rhythm that runs without you in every meeting.
Winning the next customers
From founder-led sales to a team and a pipeline: who you sell to next, the offer that wins them, and the system that reaches them every day.
Landing the big deals
Enterprise contracts, partnerships and investment, and the co-founder and equity deals that hold a team together.
And turnarounds, when the numbers have gone the wrong way and the fix has to come fast.
Enquire about coachingSpeaking
On stage, in several countries.
The World Economic Forum, on traceability in fisheries and technology.
The UNECE conference on infrastructure, hosted by the Government of the Republic of Serbia.
WWF, on technology.
Google, on digital assets.

On the panel on digital environmental assets at Google.
Past clients and partners
Banks, companies and institutions advised


Clients and mentees, the last two years
Coriqo
JoolAmblemind

Roam NetworkPathaka.ai
Coriqo
JoolAmblemind

Roam NetworkPathaka.ai
Coaching plans
Choose the level of support you need.
Copper
Two-call focus
Get unstuck, sharpen priorities, and take the next right step.
Bronze
Three-call rhythm
Get organised, prioritised, and moving again.
Silver
Four-call partnership
Turn strategy into execution that actually sticks.
Gold
Five-call support
Operate like a seasoned leadership team, even if you are solo.
Billed monthly through Stripe, plus VAT where it applies.
Executive coaching enquiry
Not sure which plan fits?
One-to-one, every month, on the decisions in front of you. Tell me where the company is and what you need, and we will come back to you to arrange a call. We will work out which plan fits on that call.
Calls every month, with notes and actions between them.
Your numbers, your team and your deals on the table, under the Chatham House rule.
For companies from about $1 million a year. Under that, start with the Next Customer Kit.
What clients say
Questions founders ask
Questions founders ask
Start here
Under $1m a year? Start with the Next Customer Kit, free.
The guide, three tools and two prompts we use with paying clients, free. If you get stuck, coaching with Ben. When the company passes a million, send an enquiry.
