THE SECOND MILE

Referrals got you here. They will not get you to the next market.

We build your marketing and sales engine, run it with you for three months, then hand it to your team and coach them until it runs without us.

Apply now

The first three months are hands-on, so we take on a few companies at a time.

Your pipeline is a list of people who already know you.

Most growing tech companies get here the same way. The first customers came through referrals and the founder's network. There is no marketing team and no sales team, because there never needed to be. Then you want a new market, bigger clients or a second offer, and the referrals do not reach that far.

  1. Every new deal starts with you.

  2. Content goes out when someone has time, which is rarely.

  3. Leads arrive and nobody owns them, so they go cold.

  4. The market you want next has never heard of you.

Someone in your next market is already doing this.

They post every day, follow up within the hour and send the proposal before you have seen the lead. Every month without a system is a month of conversations that happen without you. The company that wins a new market is usually the one buyers saw first and heard back from fastest.

One engine. Two conveyor belts.

We build a marketing and sales engine around your business, using the tools you already have wherever we can.

Marketing

We define who you sell to, what you offer them and why they should care. Content goes out on your channels every day, building to five to ten pieces a day, written from your real work so it reads like you. Lead magnets give your buyers something useful first. Our network of 33,000 LinkedIn connections and 6,500 newsletter readers amplifies it.

Sales

Every lead lands in one pipeline. Each one is qualified on a call, matched to the right offer and moved to a proposal. Every lead has an owner.

The marketing belt defines the audience and offer, publishes content, amplifies it, creates useful offers and lead magnets, and routes buyers through the website and forms. The sales belt receives each lead into one pipeline, qualifies the opportunity, matches an offer and prepares a proposal.

Marketing

  1. ICP
  2. Content
  3. Amplification
  4. Offers and lead magnets
  5. Website and forms

Sales

  1. Pipeline
  2. Qualification call
  3. Offer
  4. Proposal

How it works

01

Audit

We go through your business: who you have sold to, what worked, your case studies, your pricing and your tools.

02

Baseline

We agree who you target next, by market, company stage and role, and what you offer them.

03

Set up

Your socials, offers, lead magnets, website paths and pipeline, organised so every channel leads somewhere.

04

Run

Content goes out daily, our team qualifies the leads and writes the proposals, and we test and tune what works.

05

Hand over

Two of your people, one for marketing and one for sales, learn the system by running it alongside us.

06

Coach

We review their sales calls, refresh the offers and keep promoting you until they no longer need us.

Nine months to a pipeline that runs without us.

MONTHS 1-3

Build and run

We set it up and run it for you. Most of the work is ours.

MONTHS 4-9

Hand over and coach

Your two people run it day to day. We review, coach and keep amplifying.

MONTH 10 ONWARDS

You run it

A light review once a year if you want one.

The goal is that you stop needing us.

This is built to end. By month ten you own the system, the content process, the pipeline and two people trained to run them. We step back to a light review once a year, if you want one.

Proof

US$850,000 in qualified leads. Seventy per cent closed.

This is the engine we run for a current client: sixteen qualified leads a month, seventy per cent of them closed. We built the same engine for an AI services company that now sells to customers in the US and Canada.

Live partnership record

Generated for one client on a current partnership.

What founders say

★★★★★

“Our profit margin was -97%, our client satisfaction survey was 15% and we were $50k in debt. Ben dove in and helped us to surgically resolve all the root causes and stabilize the company. Now our company is profitable.”

Hassan M

Founder, Enigma

★★★★★

“Ben has really brought great experience, sound judgement and focus to our business. He is engaged in your success and a really strong mentor for any business owner looking to get to the next stage.”

Guillaume Debauchez

Founder, ASP

What it takes from your side

  • A few working sessions in month one, so we understand the business properly.
  • Access to your channels, website and tools.
  • Two people ready to take over from month four: one for marketing, one for sales.

You need no team on day one. We are the team until yours is ready.

Built for companies that have proved it works once.

  • You have a product and paying customers.
  • Most of your business comes from referrals or your own network.
  • You want a new market, bigger clients or a second offer.
  • You can put two people on it from month four.

Apply now

The first three months are hands-on, so we take on a few companies at a time. Tell us where you are and we will come back to you to arrange a call.