Workshop 1, first to run
Go-to-market: winning your next customers
Your next 90 days of finding customers on one page, and the first week in your diary before you leave.
Register interestWORKSHOPS
Workshops for founders and leadership teams, in Barcelona and online.
One subject per workshop, in about three hours. Ben teaches the method, shows how he used it on a real deal or project, and you apply it to your own company in the room. You leave with the plan filled in, not with notes.
Shiv Malik, founder of Pathaka.ai, on the workshop Ben ran for his team at Streamr.
Four workshops, each built on work Ben has done himself.
Workshop 2
Negotiation: landing a major enterprise deal
Bring a live deal. Leave with the people mapped, the outcomes modelled, your opening position and the next three messages drafted.
See the workshopWorkshop 3
How to launch a project
Everyone leaves knowing their role, what everyone else is doing, and what happens on Monday: charter, RACI, OKRs, the plan and the weekly rhythm.
Register interestWorkshop 4, later
Transformation: ClearPath
Your business as it is and as it needs to be, the three changes that close most of the gap, and an owner and a date against each.
Register interestHow a workshop runs
One subject and one method. Whiteboards and Post-it notes, everyone on their feet. The method is taught, shown on Ben's own case, then worked on your business.
12 to 20 people, screened by a short application and a call.
Your worksheets stay private. Nobody has to share their numbers with the room, and feedback is for volunteers.
The room runs under the Chatham House rule: what is said can be used, but not who said it.
In Barcelona, in English, in a shared-office meeting room. The same session runs online for those who cannot travel.
09:30
Coffee and arrival
10:00
The subject. What the session produces, the rules of the room, the one thing everyone leaves able to do
10:15
The method. Taught step by step and shown on Ben's own deal or project
11:00
Your business. The method worked at the whiteboards and on your worksheet, with one hot seat
12:15
Your first week. Actions written and in the diary before you leave
12:45
One offer that fits the session, and a bonus that only applies that week
13:00
Close
What people say about Ben's workshops
“Ben brought a wealth of knowledge and critical thinking to his mentoring role on our project. His advice was invaluable, ranging from idea development and market placement to fundraising advice and cap table structure. Ben's professionalism and dedication to our project were evident in his commitment to our team's success. He consistently went above and beyond, delivering support that surpassed our expectations.”
Travis H
Creative Director, 7 Bridges Brewing Co.
“We had loads of problems which we couldn't see until we sat in that workshop Ben had put together. He's one of the best in the business and I absolutely recommend him.”
Shiv Malik
Founder, Pathaka.ai
Register your interest
The first go-to-market workshop runs in Barcelona in late January or February. Dates and venues go to the people on this list first.